NWFL Launches Weekly Star Matches Live on TV: A New Era for Women's Football

NWFL Ushers in a New Era: Weekly Star Matches Broadcast Live on TV.

The Nigeria Women Football League (NWFL) has launched an exciting new chapter aimed at revolutionizing women’s football in Nigeria. Under visionary leadership, the NWFL is focused on driving sponsorships, boosting visibility, and setting a new standard for women’s football across Africa.

The 2024/2025 NWFL Premiership season is set to begin with a spectacular opening match that fans won’t want to miss. Defending champions Edo Queens will take on Abia Angels in an electrifying Week 1 Star Match at the iconic Samuel Ogbemudia Stadium in Benin City on Wednesday, January 15, 2025, at 6 PM.

This thrilling encounter will mark a milestone in the league’s history as it will be broadcast live on NTA Sports 24 and StarTimes, showcasing the NWFL’s commitment to bringing women’s football into the limelight.

A Vision for Growth and Innovation

NWFL Chairperson Nkechi Obi highlighted the league’s renewed focus on innovation and growth, stating:

“We are determined to create a league that is both competitive and commercially viable. The introduction of live broadcasts and floodlight matches is a step toward making the NWFL a household name across Nigeria and beyond.”

The Chairperson further added:

“This season, fans can expect weekly star matches on TV, showcasing the incredible talent we have in women’s football. Our goal is to inspire and attract the support needed to elevate the game to new heights.”

Game-Changing Features in the 2024/2025 Season

As part of its bold new strategy, the NWFL has introduced several groundbreaking initiatives:

Weekly Star Matches on TV
Each week, a featured star match will be broadcast live, enabling fans across the country to engage with the league’s most exciting moments. This move not only enhances visibility but also ensures the game reaches a broader audience.
Floodlight Matches
For the first time in NWFL history, floodlight matches will be held, adding a new level of excitement and atmosphere to matchdays. This feature is expected to captivate fans and create a more thrilling viewing experience both in-stadium and on-screen.
Enhanced Commercial Viability
The NWFL’s new direction focuses on attracting sponsorships and investments to strengthen the league’s financial foundation. This strategy aims to make women’s football a sustainable and lucrative venture in Nigeria.
Inspiring the Next Generation
By broadcasting matches nationwide and elevating the profile of the sport, the NWFL hopes to inspire young girls to pursue football as a career and create a pathway for the next generation of stars.

Why This New Era Matters

The NWFL’s transformation comes at a time when women’s football is experiencing global growth, with increasing interest from fans, media, and investors. The league’s forward-thinking initiatives align with international standards and reinforce Nigeria’s position as a hub for talent in women’s football.

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By prioritizing live broadcasts, the NWFL ensures that women’s football reaches households across Nigeria, fostering a deeper connection between fans and the game. Additionally, these changes set a new benchmark for African women’s football, positioning the NWFL as a leader on the continent.

What Fans Can Expect This Season

Fans can look forward to:

Electrifying Weekly Matches: High-stakes games featuring top teams and players.
Improved Matchday Experience: Floodlight games with professional production for a top-tier viewing experience.
Growing Talent Pool: A platform showcasing the best female football talent in Nigeria.

With more eyes on the league, the NWFL is set to attract greater support from corporate sponsors, media outlets, and football enthusiasts.

Looking Ahead: NWFL’s Bright Future

The NWFL’s bold initiatives are a testament to its commitment to excellence and growth. This season is expected to lay the foundation for a commercially successful and globally respected league that uplifts women’s football in Nigeria and beyond.

As the league kicks off its 2024/2025 campaign, all eyes will be on the Samuel Ogbemudia Stadium on January 15, 2025, for the historic match between Edo Queens and Abia Angels. It’s more than just a game; it’s the beginning of a new era for Nigerian women’s football.